Account Marketing Manager

Aquent is partnering with a globally recognized leader in the retail and lifestyle industry, a brand celebrated for its innovative products and profound cultural impact. This company is at the forefront of shaping consumer trends and experiences worldwide, consistently pushing boundaries in design, performance, and market engagement.

Are you a marketing powerhouse ready to drive significant business growth and elevate brand presence? We are seeking a dynamic individual to step into a pivotal role where you will build and execute impactful marketing and activation plans for key accounts. This is your chance to directly influence consumer engagement and market share, working hand-in-hand with sales and merchandising teams to bring exciting strategies to life at the point of purchase. If you thrive on innovation, collaboration, and seeing your strategies translate into tangible success, this opportunity offers an exciting platform to make a real difference!

POSITION OVERVIEW

This role is designed to create, build, and execute Account Marketing and Activation Plans for Key Accounts, delivering significant business growth and improvement in Brand Health KPIs. You will work in close cooperation with Sales and Merchandising Teams to drive success at the point of purchase.

KEY RESPONSIBILITIES

• Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
• Execute with excellence the seasonal Account Marketing Calendar to ensure wins at the point of purchase by category, in key doors against agreed upon KPIs
• Create, deliver and execute the activation strategy and roadmap
• Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of account activation plans ensuring execution with excellence visually and via sell out
• Develop and execute consumer activation activity against targeted categories and concepts across all channels and platforms
• Secure the highest share of space within key destination doors and locations
• Manage the seasonal activation calendar process from virtual download to instore implementation, including all account interaction meetings at all levels ensuring smooth process
• Understand product, customer and consumer needs from the market and all channels
• Support Special Make-Up (SMU) and franchise creation/development as appropriate
• Serve as the consumer activation point of contact both internally and externally
• Collaborate closely with Global Brand teams to secure best practice level of implementation of global strategy
• Manage budgets and costs within agreed measures
• Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
• Execute and implement tool kits needed from briefing customer requirements to instore deployment
• Conduct relevant reporting activities to measure efficiency and commercial success

KEY STAKEHOLDERS

• Marketing and Brand Marketing teams
• Account Marketing Teams
• Merchandising and Product Category teams
• Sales Teams
• 3rd Party Vendors and Agencies

REQUIRED EXPERIENCE & QUALIFICATIONS

• 5 to 8 years of relevant experience
• Category Management, Merchandising, Ranging, SMU or Sales background required
• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions
• Strong analytical skills
• Structured, organized and process oriented
• Strong business acumen with ability to assume broader perspective (cross-markets/global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.