Campaign Operations Specialist

Plano, Texas | Yarmouth, Maine

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaignssimultaneously, effectively prioritizes work, balances competing deadlines, and ensurestimelydelivery without compromising quality.
• Accountable for campaign timelines, tracking project progress, and communicating status with stakeholders throughout the campaign lifecycle.
• Conducts comprehensive quality assurance reviewsincluding validating workflow logic, audience segmentation, links, copy, layout, and tagging to ensureaccurate, error-free execution.
• Identifies risks before they impact campaign delivery, such as technical feasibility, incomplete campaign details, spam risks, or delayed assets.
• Partners closely with business marketing and digital strategy leads to translate campaign briefs and strategies into automated and trackable marketing programs.
• Follows established workflows, SOPs, and ensures operational consistency across all campaign execution.
• Diagnoses and resolves execution errors related to workflows, segmentation, and other technical issues quickly and effectively.
• Stays current on marketing automation capabilities, campaign execution best practices, platform enhancements, and operational efficiencies.
• Perform other duties as assigned.

Candidates should have a solid understanding of email marketing best practices and the ability to quickly learn and work within complex marketing technology ecosystems, including Marketo, Power BI,GoToWebinar,Wistia, and related platforms.

• Bachelor's degree in Marketing, Business, Advertising, ora relatedfield.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, andoptimizingmulti-channel marketing programs through an automationplatform(Marketo preferred).
• Proven track record of managing a high volume of concurrent marketing campaigns with varying complexities while delivering accurate, high-quality work on time.
• Demonstrated ability to independently organize and prioritize work, anticipate and adapt to shifting priorities, and balance competing deadlines with minimal direction.
• Experience collaborating cross-functionally and proactively communicating project status, risks, delays, and follow-ups.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and CAN-SPAM regulations.
• Basic HTML knowledge is a plus.

Salary will generally fall between $66,585 - $108,638 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Your health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.

Tyler is subject to regulations, guidelines, and/or client requirements relating to the qualifications of Tyler personnel performing certain client work. Because of the nature of this position, it is a requirement that the candidate can successfully pass a federal background check at the time an offer is extended and over the course of employment with Tyler.