Sports Marketing Specialist

SUMMARY: The Sports Marketing Specialist will identify, coordinate, and execute sports activations aligned with BSA's marketing agenda. The Sports Marketing Specialist will coordinate with sports partners, existing and new, and initiate collaborations with athletes and leagues across the sports world. In particular, this role will be instrumental in supporting the execution of BSA's sports marketing strategy to reach a wide-ranging audience. The ideal candidate will have deep understanding of the sports world, facility in platforms used by BSA, highly attentive to detail and possess superlative communication and organizational skills.

DUTIES AND RESPONSIBILITIES

1. Identify and research ideal social media and advertising collaboration partners across the sports industry to build and maintain a qualified pipeline of sports collaboration opportunities that align with the BSA mission
2. Coordinate day-to-day execution of the Athlete Ambassador Program to ensure timely athlete onboarding, communications, content development, production, and PR deliverables.
3. Monitor sports and audience trends and recommend timely opportunities for BSA to engage partners and fans.
4. Develop and coordinate sports-related social content that supports approved campaign objectives and channel strategies.
5. Support Marketing and Partnership leadership in negotiations with athletes and their representatives regarding content development, advertising participation, and related activations.
6. Coordinate with Legal and Marketing leadership on agreements related to content creation, talent rights, and related sports marketing activities, and support compliance with approved agreement terms.
7. Coordinate internal and external creative resources to deliver sports marketing content accurately and on schedule.
8. Contribute sports-industry insights and execution recommendations to BSA's sports marketing strategy.
9. Coordinate sports-partner events and activations to ensure successful execution against defined campaign objectives, timelines, and partner commitments.
10. Special projects as business dictates.
11. Responsible for the maintenance, creation and control of all personally identifiable information or any other information protected by any Confidentiality or Privacy Standards or Company Policies that you have access or knowledge of, including but not limited to any state or federal regulations including HIPAA.

SUPERVISORY RESPONSIBILITIES

• This position has no supervisory responsibilities

SKILLS AND QUALIFICATIONS

• Bachelor's degree in sports businesses, communication, advertising, public relations, or related discipline
• 2-4 plus years' experience in sports marketing or equivalent

• Understanding of major social media accounts, including on Instagram, Facebook, LinkedIn, Snapchat and YouTube platforms required
• Experience operating on TikTok, as well as trending or emerging social platforms preferred
• Experience coordinating relationships with athletes, talent, partners, agencies, or other external stakeholders preferred.
• Experience supporting sports marketing activations, events, campaigns, or similar partner programs preferred.
• Strong understanding of social media landscape, particularly among millennial and Gen Z users, and demonstrated ability to adapt storytelling accordingly
• Strong proficiency in the use of Microsoft Office applications, including Outlook, Word, PowerPoint and Excel
• Copywriting both short and long form content
• A passion for sports, social media, and online advocacy and communications
• Excellent interpersonal, verbal and written communication skills
• Proven ability to effectively coordinate projects across multiple categories and deadlines
• Creative, highly organized, with the ability to prioritize, and work well against tight delivery timeframes
• Must have attention to detail and focused concentration
• Must possess strong organizational skills, ability to multi-task and responsiveness
• Must be able to make timely decisions in the context of the workflow
• Must be able to adhere to process protocol and must be able to apply established protocols in a timely manner

PHYSICAL DEMANDS

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

• Based in Foxboro, Massachusetts; remote work is not available.
• Fast-paced office environment

CERTIFICATES, LICENSES, REGISTRATIONS

• None required.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.