Marketing Manager (III)

Our client, a global leader in innovation and technology, is seeking a talented individual to join their dynamic marketing team. This is an incredible opportunity to contribute to a company that shapes the future of how people connect, work, and live. You'll be part of a forward-thinking environment where your strategic insights and marketing prowess will directly influence product success and market presence.

About the Role

Are you a marketing visionary ready to make a significant impact? We're looking for an enthusiastic and strategic individual to drive product marketing initiatives, shaping the narrative and success of cutting-edge products and features. In this pivotal role, you won't just execute campaigns; you'll be at the forefront of strategy, influencing product development, informing stakeholders, and ensuring our client's innovations resonate deeply with their target audience. Your work will directly contribute to the growth and adoption of products that reach millions, making a tangible difference in the market.

What You'll Do

• Act as a subject matter expert for products and features, providing critical input into the development process, conducting market analysis, and forecasting industry trends to inform product strategy and marketing efforts.
• Lead the development of comprehensive marketing plans for regional or functional teams, reviewing product portfolios, prioritizing marketing objectives, and defining positioning strategies to effectively engage target audiences.
• Drive the creation and implementation of frameworks for product marketing content across various channels, and define, identify, collect, and track key quantitative and qualitative product and business metrics.
• Validate market size and opportunity, leveraging your expertise to identify new market opportunities and collaborating with cross-functional teams to build supporting rationales and visions.
• Understand the product and target audience to develop compelling product positioning, and then execute go-to-market plans and messaging for new products and features.
• Generate user insights to empower cross-functional teams and product partners in incorporating the user voice into product development and marketing strategies.
• Provide feedback for improving user experience, advocate for in-product user experience enhancements, and actively promote user engagement to resolve product issues.
• Drive product brand positioning, value propositions, and messaging strategies, adapting specific product voice and goals for different communications and narratives.
• Independently create marketing content aligned with product strategy, iterating on content and design with cross-functional teams based on content standards, and collaborating with production teams to publish final marketing content.
• Independently determine research needs, scope, manage, and guide user research efforts by leveraging both internal and external research partners.
• Drive and manage medium to large-scale campaigns, assets, communications, and programs designed to meet user needs and achieve key objectives and key results (OKRs).
• Evaluate and analyze campaign performance for optimization, determine optimal channels for user engagement, and drive integrated channel strategies to meet targets.

Skills You'll Bring

• Proven experience in product marketing strategy, including informing stakeholders, providing market context, and delivering key insights on products and features.
• Demonstrated ability to drive decisions and establish guiding principles for product launch and growth.
• Experience educating marketers, supporting content strategy, and running medium- to large-scale campaigns across multiple scalable marketing initiatives.
• A strong track record of developing and executing innovative marketing campaigns to drive education, engagement, and product adoption.
• Exceptional analytical skills, with the ability to dig into detailed insights and understand big picture implications to solve problems and reach optimal solutions.
• Proactive in developing industry and product landscape knowledge, staying current with the latest industry trends.
• Expertise in market analysis, predicting industry trends, and providing insights for product development and marketing.
• Strong collaboration and communication skills to work effectively with cross-functional teams and external partners.
• Ability to independently manage projects, research initiatives, and content creation from conception to execution.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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