Product Marketing Manager

Role Overview

We are seeking an experienced Product Marketing Manager to support positioning, messaging, content development, go-to-market initiatives, and audience engagement within a large enterprise environment. The ideal candidate is a strong storyteller who can simplify complex topics and develop clear, engaging content and campaigns for different audiences.

Key Responsibilities

• Develop product positioning, messaging, and audience-specific marketing strategies.
• Translate complex concepts into clear and compelling content for business and end-user audiences.
• Create and manage content across websites, blogs, newsletters, presentations, campaigns, and other digital channels.
• Support product launches and go-to-market initiatives.
• Develop campaigns that increase awareness, engagement, and adoption.
• Conduct audience and market research to improve messaging and content strategy.
• Partner with Product, Marketing, Technology, and other cross-functional teams to align messaging and priorities.
• Track campaign and content performance and recommend improvements based on results.

Qualifications

• 8-10 years of relevant experience across product marketing, marketing, communications, content strategy, digital marketing, product, or related functions.
• Hands-on product marketing experience is required, but candidates do not need to have spent their entire career specifically in Product Marketing.
• Strong writing, storytelling, messaging, and presentation skills.
• Experience developing content and campaigns for different audiences.
• Strong stakeholder management and project management skills.
• Ability to simplify complex or technical topics.
• Must be located within commuting distance of Irvine, CA and able to work in a hybrid environment.

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