We use cookies. Find out more about it here. By continuing to browse this site you are agreeing to our use of cookies.
#alert
Back to search results
New

VP of Customer Strategy, Communications, Marketing & Planning

Bud Antle, LLC
United States, California, Salinas
639 South Sanborn Place (Show on map)
Sep 24, 2026
Title: VP of Customer Strategy, Communications, Marketing & Planning

Salary Range: $170,000 - $265,000

Status: Exempt

Days/Shifts: Mon-Fri.; 8am - 5pm

Location: United States

Reports to: TBD


GENERAL DISCRIPTION / PRIMARY PURPOSE:

This senior level revenue position will lead integrated programs within the following customer vertical teams: strategy, communications, marketing, and planning. Additional responsibilities include leading the strategic and tactical customer planning process.

MAJOR RESPONSIBILITIES AND TASKS / DUTIES OF THE POSITION:

Customer Strategy vertical leader - collaborate with executive leader to annually cascade Value Creation Planning strategies to all Customer channels, sub-processes, segments, and vertical teams, by brand. Additionally, this role will collaborate with internal stakeholders and teams within brand, customer development (CD), emerging channels, and fresh pack to develop annual customer-facing strategies.

Customer Communications vertical leader - collaborate with executive leader and stakeholders within brand, CD, emerging channels, fresh pack, to develop, align, train, and launch all customer facing communication. Additionally, provide tools and training to elevate the CD team's capability to create customer specific content that is aligned to the specific brand plan.

Customer Marketing vertical leader - manage all customer specific marketing (CSM) /marketing development funds (MDF) for TheogCompanies. Collaborate with the customer marketing team on customer specific marketing activity. This role will also assist executive leader in understanding how the CSM/MDF spending is agreed to, managed, and a process to reduce/eliminate the spending for the future.

Customer Planning vertical leader - this role will support and develop our customer planning leader who is responsible for all calendars, meetings, tools, tracking, trade events, and training.

Customer project manager - this position will be the primary Customer project manager and play a critical role in supporting the executive leader in executing the One Company project across the customer vertical teams.

JOB SPECIFIC COMPETENCIES:

  1. Literate in English.
  2. Proven ability to collaborate, manage, motivate, and direct a team.
  3. Skilled in financial analysis (EBITDA).
  4. Advanced Excel, Word, Power Point computer skills.
  5. Ability to work with mathematical concepts and to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  6. Valid driver's license
  7. Defines problems, collects data, establishes facts, and draws valid conclusions. Interpret an extensive variety of information and make calculated decisions. Solves practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  8. Must be a self-starter with strong personal discipline, commitment, and accountability along with a positive attitude and result-driven approach. Fully understand the competitive space TheogCompanies competes in.


PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to stand, walk, and taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and peripheral vision. Position does require occasional travel and frequent weekend work.

WORK HOUR & TRAVEL REQUIREMENTS:

While performing the duties of this job, the employee is regularly exposed to long hours at a computer, occasional travel, and changing work hours. TheogCompanies is a Pacific Standard Time (PST) based company; therefore, this position will need to be available during normal PST working hours if not located on PST time zones.

EXPERIENCE AND EDUCATION:

  1. Bachelor's degree in business related major and 20+ years of business leadership experience in sales, marketing and /or business strategy. Specific experience required leading customer strategy, communication, marketing, planning, and project management in similar organizations.
  2. Process development & management experience.
  3. Project management experience is essential.



Applicants have rights under Federal Employment Laws:

Family and Medical Leave Act (FMLA) English https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf

Family and Medical Leave Act (FMLA) Spanish https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlasp.pdf

Equal Employment Opportunity Commission (EEOC) https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Employee Polygraph Protection Act (EPPA) English https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf

Employee Polygraph Protection Act (EPPA) Spanish https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppaspan.pdf

Uniformed Services Employment and Reemployment Rights Act (USERRA) https://www.dol.gov/sites/dolgov/files/VETS/legacy/files/USERRA_Private.pdf

Department: Customer Development/Sales
This is a management position
This is a full-time position
Sub Company ID/Req #:

Applied = 0

(web-9db6c7984-kcqxd)