Salesforce Marketing Cloud Administrator

Synergy Business Innovation & Solutions is a premier implementer of cutting-edge software solutions. Synergy brings the experience and expertise necessary to deliver capability that provides tangible ROI to our customers. Our core areas of expertise are in the fields of Digital Transformation, Cloud Solutions, SaaS and Low-Code/No-Code Solutions, Emerging Technologies, Data Analytics and Visualization, Information Assurance, and Business Process Re-Engineering.

Synergy offers its employees a generous portfolio of core and voluntary benefits including: group medical, dental, and vision insurance, company paid life, short-term, and long-term disability insurance, HSA, FSA, 401(k) with company match, PTO & Bonus Leave, 11 paid federal holidays, parental leave, tuition and training reimbursement, a referral bonus program, and well-being programs.

At Synergy, you'll be challenged and given the opportunity to grow in your career path. In fact, growth is such a big deal to us that we have career mentors available for every employee, company-funded certification opportunities, education reimbursement, and a general open-door policy so that you have support when you need it. Our team is eager to learn, fast-paced, and quality-driven. If that sounds like you, Synergy has a position for you!

About the Role:

• The USDA Digital Services Center provides shared Salesforce services to agencies across the Department. Salesforce Marketing Cloud is being added to that service catalog, and we are hiring the administrator who will run it day to day.
• This is a platform operations role, not a campaign marketing role. You will not be writing campaign copy or deciding who gets which message - agency communications teams own that. You will own the platform underneath them: the business units, the data, the automations, the integrations, the deliverability, and the monitoring that catches a problem before an agency's audience does.
• Marketing Cloud is unforgiving in ways the core Salesforce platform is not. A send cannot be recalled. There is no point-in-time restore. Automations fail quietly. The administrator who does this job well is methodical, checks before acting, and builds the guardrails that make the platform safe for the people using it.

Key Responsibilities

• Provision, configure and decommission business units; maintain naming standards, account settings, send classifications, sender profiles and delivery profiles
• Monitor entitlement consumption - contacts, super messages, storage and SMS credits - against contract, and flag projected overage early
• Track the tenant's Marketing Cloud instance on Salesforce Trust, assess release notes and maintenance windows, and communicate planned vendor maintenance ahead of scheduled sends
• Maintain the non-production business unit and the promotion path used to validate changes

• Provision, modify and remove users; assign roles and permissions at account and business unit level
• Enforce single sign-on (SAML) and multifactor authentication; restrict local accounts to break-glass and API use with documented justification
• Maintain session policy, IP allowlisting, installed packages and API integration users
• Run quarterly access recertification and produce the evidence federal audits require

• Create and govern data extensions, retention policies and archival; monitor storage utilization and data hygiene
• Author, tune and troubleshoot SQL query activities, including remediation of queries that exceed the platform runtime limit
• Monitor imports and file-drop automations, reconcile row counts, and triage partial or failed loads
• Maintain the contact model in Contact Builder - attribute sets, data relationships and subscriber key integrity
• Process and verify contact deletion requests, and keep preference and consent state in step with the agency system of record

• Troubleshoot sends; handle suppression, resends and exclusion logic
• Monitor Journey Builder and Automation Studio - entry source health, stuck contacts, schedule contention, errors and skipped activities - and remediate with root-cause analysis
• Maintain shared templates, content blocks and the asset library in Content Builder
• Verify CAN-SPAM footer, physical mailing address and unsubscribe integrity on every send configuration
• Support Cloud Pages, landing pages and preference centres

• Monitor bounce, complaint and unsubscribe rates against agreed thresholds and act when they move
• Watch for blocklisting and drive delisting when it occurs
• Maintain SPF, DKIM and DMARC alignment for USDA sending domains in coordination with USDA network and email security teams
• Support dedicated IP warming plans, throttling and send throughput planning

• Monitor Marketing Cloud Connect health, connected-user mapping and synchronized data extensions
• Monitor REST and SOAP API integrations; rotate tokens, client secrets and SFTP keys on schedule
• Maintain Enhanced FTP accounts, encryption and file retention
• Track renewal of sending-domain, branded-link and Cloud Page certificates, and give advance notice before each expiry

• Build and operate scheduled data extract automations writing to encrypted SFTP, and archive engagement history before it ages out of the platform
• Build and operate monitoring for automation and journey failures, send anomalies and platform limits - Marketing Cloud provides little native alerting, so this is constructed, not switched on
• Triage incidents by severity, contain first and diagnose second when a send is active, and produce post-incident reports for Priority High events
• Perform periodic restore testing against the documented recovery procedure

• Break/fix and minor enhancement work in AMPscript, Server-Side JavaScript, Guide Template Language and SQL, up to 40 hours per request
• Maintain email templates to Section 508 / WCAG 2.1 AA standards
• Build and maintain tracking reports, Data View extracts and engagement dashboards
• Work requests through the DSC Portal against defined service levels, and contribute to the monthly service report
• Lodge and manage Salesforce support cases and escalate through the DSC path
• Keep runbooks, the integration inventory and the configuration baseline current

• U.S. Citizenship, and the ability to obtain and maintain a USDA Public Trust (MBI)
• Bachelor's degree in a related field, or equivalent professional experience
• 3-5 years of hands-on Salesforce Marketing Cloud Engagement administration
• Demonstrated working knowledge of Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
• Working SQL - able to write, read and tune query activities against data extensions and Data Views
• Practical AMPscript experience; comfortable reading and modifying Server-Side JavaScript
• Experience administering users, roles and permissions in a multi-business-unit tenant
• Experience with data extension design, imports, file drops and SFTP-based data exchange
• Familiarity with email deliverability fundamentals - SPF, DKIM, DMARC, bounce and complaint handling, sender reputation
• Clear written communication; able to document what was changed, why, and what to do if it breaks

• Experience in a federal or other public sector environment, including ATO, FedRAMP or Section 508 obligations
• Marketing Cloud Connect experience joining a Salesforce core org to a Marketing Cloud tenant
• Experience in an Enterprise 2.0 multi-business-unit tenant serving several distinct organizations
• Experience building monitoring or alerting on a platform that provides little of it natively
• Exposure to Mobile Studio, Advertising Studio, Personalization, Intelligence (Datorama) or Data Cloud
• Experience with a Marketing Cloud metadata or deployment toolchain and source control
• Familiarity with ITIL-style incident, problem and change management
• MuleSoft or other middleware exposure where it feeds a marketing platform

Certification Status

• Salesforce Certified Marketing Cloud Administrator: Required
  
• Salesforce Certified Marketing Cloud Email Specialist: Required
  
• Salesforce Certified Marketing Cloud Developer: Preferred
  
• Salesforce Certified Marketing Cloud Consultant: Preferred
  
• Salesforce Certified Administrator: Preferred
  
• Salesforce Certified Data Cloud Consultant: Nice to have
  
• Marketing Cloud Personalization Accredited Professional: Nice to have
  
• Marketing Cloud Intelligence Accredited Professional: Nice to have
  

Target Salary Range

Compensation for roles at Synergy is determined by a variety of factors including, but not limited to, the requirements of the role; level of experience; education and certifications; the individual's combination of knowledge, skills, and abilities; as well as alignment with market data, federal and state laws, and other business and contract considerations. The estimated pay range for this position is: $102,298.00 - $146,140.00. The disclosed range has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. It is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case and represent just one component of Synergy's total compensation package for employees.

Candidate AI Policy

Synergy is committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate evaluation process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly granted. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Synergy is an equal opportunity employer and does not discriminate against applicants for employment or its employees on the basis of age, race (including hair texture/style), creed, color, religion, religious creed, ancestry, national origin, ethnic origin, sexual orientation, gender identity or expression, military or veteran status, sex, medical condition, pregnancy (childbirth, breastfeeding, and related medical conditions), physical or mental disability, personal appearance, organ donation and hair length associated with race, genetic information or characteristics, family responsibilities, familial status, marital status, citizenship or immigration status, status as a victim of domestic violence, a sexual offense, or stalking, political affiliation, arrest records and criminal convictions, credit information, matriculation, homeless status, or any other characteristic protected by federal, state and local law. Discrimination or harassment based upon these protected categories is expressly prohibited. This policy applies to all aspects of employment, including job selection, assignment, promotion, compensation, benefits, training, discipline, and termination.

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