Sr Lead, Shopper Consumer Insights

Sr. Lead, Shopper-Consumer Insights - Hybrid

The Sr. Lead, Shopper-Consumer Insights serves as a strategic thought partner, leading high-impact initiatives that shape brand, category, and channel strategies for a local Big Box retailer. This role is responsible for integrating advanced analytics, behavioral insights, and market trends to uncover growth opportunities. The Sr Lead may lead complex research programs and collaborate with senior stakeholders to embed shopper-centric thinking into business planning and execution.

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers with access to the best products available in the marketplace today.

Join a growing organization where insights, strategy, and revenue growth intersect.

What We Offer

Competitive base salary with performance incentives
• Full Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time Off

Responsibilities

• Data management and analysis

• • Leverages and transform complex data sets, some of which are from proprietary retailer platforms (ex. Greenfield) into compelling and easy-to-understand visualizations and narratives
  • Integrate scan, point-of-sales, panel, customer sentiment, and geodemographic data with shopper data to create a comprehensive solution
  • Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
  • Work independently to solve complex problems
  • Proactively applies experience and problem-solving skills to address complex business challenges and deliver solutions, enhancing the quality of deliverables across the team Viewed as a go-to resource with a specialty within a tool, system, or process

• Client and customer engagement

• • Manages multiple internal team projects and deliverables
  • Directly manages a varying number of clients with mostly complex and strategic categories, relationships, and business requests and oversees a significant direct client portfolio
  • Cultivates and maintains high-level relationships with client partners, internal cross-functional teams and key stakeholders acting as a trusted advisor
  • Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
  • Ensures that strategies and deliverables are aligned with clients' goals and expectations
  • Participate in regular touchpoint meetings with the retailer to share shopper trends and opportunities
  • Actively identifies opportunities for upselling and cross-selling

• Presentation development and delivery
  • Creates insight-driven presentations with actionable tactics and strategies
  • Uses secondary data sources to find answers and develop presentation depth
  • Develops creative presentations focused on storytelling, flow, visualizations, headlines, and branding guidelines

• Associate development:

• Proactively conducts secondary research to find answers and share solutions with clients and peers
• Actively participates in team building and best practice sharing to increase team effectiveness
• Serves as a reliable and consistent resource for mentoring peers and sharing expertise to foster team development

Qualifications

• Bachelor's degree
• 8 -10+ years' experience in shopper insights, consumer insights, marketing performance analytics, experiential analytics, or related CPG insights fields
• Category management is a plus
• Experience working within retailer systems and datasets
• Strong understanding of:
  • Syndicated data
  • Shopper loyalty data, Greenfield
  • Shopper, category, and market insights
• Proven ability to:
  • Translate insights into commercial opportunity
• Strategic, entrepreneurial mindset
• Strong CPG and retail experience
• Proven analytical skills with the ability to interpret data, solve problems, and translate into action-oriented recommendations
• Proficiency developing brand and category growth plans and initiatives based on shopper and category trends
• Ability to lead a client through a customer-driven, shopper-based strategic planning and reporting against plan
• Demonstrated consulting and influence skills with retailers, clients, and peers
• Incorporates all available data sources including point-of-sale, scan, panel, shopper, and demographic data into a comprehensive solution
• Complete understanding and application of principles and practices of category management including assortment, pricing, promotion, shelving, and shopper insights
• Demonstrated ability to mentor and coach other associates and serve as a best practice resource
• Advanced proficiency in spreadsheet, document, and presentation software

Job Will Remain Open Until Filled

Responsibilities

• Data management and analysis: Leverages and transforms complex data sets into compelling and easy-to-understand visualizations and narratives
• Data management and analysis: Integrates scan, point-of-sale, panel, and geodemographic data with shopper data to create a comprehensive solution
• Data management and analysis: Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
• Data management and analysis: Works independently to solve complex problems
• Data management and analysis: Proactively applies experience and problem-solving skills to address complex business challenges and deliver solutions, enhancing the quality of deliverables across the team Viewed as a go-to resource with a specialty within a tool, system, or process
• Client and customer engagement: Manages multiple internal team projects and deliverables
• Client and customer engagement: Directly manages a varying number of clients with mostly complex and strategic categories, relationships, and business requests and oversees a significant direct client portfolio
• Client and customer engagement: Cultivates and maintains high-level relationships with client partners and key stakeholders acting as a trusted advisor
• Client and customer engagement: Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
• Client and customer engagement: Ensures that strategies and deliverables are aligned with clients' goals and expectations
• Client and customer engagement: Establishes regular touchpoint meetings with the retailer to share shopper trends and opportunities
• Client and customer engagement: Actively identifies opportunities for upselling and cross-selling
• Presentation development and delivery: Creates insight-driven presentations with actionable tactics and strategies
• Presentation development and delivery: Uses secondary data sources to find answers and develop presentation depth
• Presentation development and delivery: Develops creative presentations focused on storytelling, flow, visualizations, headlines, and branding guidelines
• Associate development: Proactively conducts secondary research to find answers and share solutions with clients and peers
• Associate development: Actively participates in team building and best practice sharing to increase team effectiveness
• Associate development: Serves as a reliable and consistent resource for mentoring peers and sharing expertise to foster team development

Qualifications

• Education Requirements: Bachelor's degree
• Experience Requirements: 8-10+ years experience in relevant field
• Travel requirement: No travel requirements

Supervisor Responsibility

• Direct Reports: This position does not have supervisory responsibilities for direct reports
• Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Required Knowledge and Skills

• Intellectually curious, eager to problem solve, and a quick learner
• Well-organized with strong attention to detail and accuracy
• Deep experience with application of shopper panel data and geodemographic data sets
• Demonstrated ability to work with large datasets with strong analytical aptitude
• Ability to work independently in a fast-paced environment
• Ability to work effectively and collaboratively as part of a team
• Ability to confidently work with client, customer, and internal leadership
• Demonstrated ability to effectively prioritize business requests
• Creativity with a passion for building visually compelling presentations
• Strong written and verbal communication and interpersonal skills
• Strong work ethic and desire to succeed with minimal supervision
• Demonstrated forward-looking, strategic thinking ability
• Proven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations
• Proficiency developing brand and category growth plans and initiatives based on shopper and category trends
• Ability to lead a client through a customer-driven, shopper-based strategic category plan
• Demonstrated consulting and influence skills with retailers, clients, and peers
• Incorporates all available data sources including point-of-sale, scan, panel, shopper, and demographic data into a comprehensive solution
• Complete understanding and application of principles and practices of category management including assortment, pricing, promotion, shelving, and shopper insights
• Demonstrated ability to mentor and coach other associates and serve as a best practice resource
• Advanced proficiency in spreadsheet, document, and presentation software

Environmental & Physical Requirements
Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Additional Information Regarding Job Duties
Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.