Marketing Specialist II - Employer Brand

Summary:

As a member of the non-clinical marketing team, the marketing specialist II assumes a central role in supporting employer brand strategies and initiatives. Reporting to the manager of employer brand strategy, the specialist primarily assists in the execution of high-quality, data-driven strategic materials that clearly communicate our employee value proposition. Beyond the core focus on employer branding, this position extends its impact to various non-clinical service lines, including virtual care, patient portal, and special projects throughout the system. Collaborating with talent acquisition, marketing, communications, and stakeholders across ministries and the system, the marketing specialist contributes to the development and implementation of marketing campaigns aimed at engaging both prospective associates and consumers.

Responsibilities:

• Assist with implementing the employer branding strategy to attract top talent.
• Partner closely with regional and service line marketing and recruitment teams to ensure proper messaging, timing, and execution of ongoing campaigns across traditional and digital mediums.
• Assist in creative review, visual design process (in-house, vendors etc.) to ensure consistent branding for top-tier priority employer brand campaigns, in-person hiring events and social media marketing initiatives.
• Assist in development of assets for our recruiting teams that reinforce and showcase our brand.
• Track, measure, analyze, and report on campaign results.
• Understands how to market towards personas and implement strategies across different markets and locations.
• Expands and builds upon core storytelling and marketing channels, creative assets, and content (career site, Facebook, LinkedIn, Indeed and Glassdoor, etc.).
• Create engaging, brand-aligned marketing copy and content and meticulously proofread to ensure accuracy, coherence, and grammatical excellence, upholding the brand's integrity and communication objectives.
• Serve as the point of contact for the coordination and execution of talent acquisition marketing requests.
• Translate project/campaign requirements into project/campaign objectives and tasks, managing task assignment to project/campaign resources, reporting on, and managing project/campaign scope throughout the lifecycle.
• Monitor employer brand and social media/digital industry trends and share best practices with recruiting team.
• Work closely with the content and digital marketing team to execute engaging and effective web content that aligns with the marketing strategies corresponding to different service lines.
• Support in marketing initiatives related to virtual care, patient portal, and other special enterprise projects.

Requirements:

Education/Skills

• Bachelor's Degree or equivalent years of experience in lieu of education required

Experience

• 1 - 3 years of experience

Licenses, Registrations, or Certifications

• None

Work Schedule:

5 Days - 8 Hours

Work Type:

Full Time