Senior Assistant Director of Web Content

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

University Advancement elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University's distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

The Senior Assistant Director of Web Content is the University's lead digital content strategist, responsible for developing and executing a comprehensive web content strategy that advances enrollment marketing, brand awareness, and institutional communications goals across the University's digital presence. Reporting to the Director of Marketing Strategy, this position oversees the strategic development, production, optimization, and governance of web content across the University's primary marketing and communications websites, directly supervising the Web Content - SEO/ GEO specialist.

The Senior Assistant Director of Web Content brings expertise in content strategy, UX writing, search engine optimization, and digital audience engagement to the marketing team, ensuring that the University's web presence effectively serves prospective students, current students, alumni, and other key audiences. This position works closely with the Copywriter, Optimization & Testing Manager, creative team, and school-based communications partners to maintain a high-quality, brand-consistent, and continuously improving digital content environment.