Shopper Insights Research Manager

Job Title: Shopper Insights Research Manager

Location: Plano, TX

Pay Rate: 57.09

Staffmark Workforce Solutions offers this exciting contract opportunity with a global leader in electronics, mobile devices and appliances located in Plano, TX

Shopper Insights Research Manager

Top Skills

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget

Position Description

Responsibilities:

* Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research

* Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies

* Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in

Manage project set up by:

* Partnering with key stakeholders to gather key inputs and stim for testing

* Supporting questionnaire set up, design and internal reviews and quality checks

* Project management and timelines of key phases and deliverables

* Determine and recommend best research methodology to address business questions

Vendor Management:

* Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment

* Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables

* Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise

* Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines

* Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements

* Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business

* Analyze and interpret data providing learnings that will bring value to the business

* Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations

Qualifications:

* Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field

* 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics

* Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget

Research Capabilities:

* Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus

* Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus

* Experience managing online research community a plus

* Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management

* Ability to triangulate data and insights from different sources to drive consultative decision making

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!

Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

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