Washington, DC - Recruiting Marketing and Employment Brand Manager

Position summary

Winston Taylor is seeking an innovative and strategic Recruiting Marketing and Employment Brand Manager to lead the development and execution of marketing and communications initiatives that support the firm's attorney recruitment strategy across the United States.

This role will be responsible for strategically planning around the firm's attorney recruiting efforts alongside the Attorney Recruiting & Integration Department, drafting and delivering bespoke materials to support recruiting efforts to grow the firm's bench strength. Along with these responsibilities, the manager will lead on elevating Winston Taylor's employer brand, promoting the firm's culture and growth story, and creating compelling campaigns that attract high-performing lateral partners, of counsel, associates, law students and business professionals. Working closely with Attorney Recruiting & Integration Teams, Human Resources, Business Development, Communications, and firm leadership, the Manager will build integrated marketing programs that position Winston Taylor as an employer of choice in an increasingly competitive legal talent market.

The ideal candidate combines strong marketing expertise with exceptional storytelling skills, a strategic mindset, and the ability to manage complex initiatives across multiple stakeholders and offices.

Position responsibilities

Recruiting Marketing Strategy

• Develop and execute a comprehensive recruiting marketing strategy aligned with the firm's growth objectives and talent acquisition priorities.
• Partner with Attorney Recruiting & Integration recruiting leadership to support strategic lateral hiring initiatives, practice growth plans, and office expansion efforts.
• Create targeted marketing campaigns for priority practices, industries, offices, and geographic markets.
• Create template overviews in recruiting tone of voice and draft/deliver bespoke materials in alignment with recruiting efforts for individual pursuits.
• Monitor industry hiring trends, competitive positioning, and talent market developments to inform recruiting communications strategies.

Employer Brand & Talent Value Proposition

• Strengthen and evolve Winston Taylor's employer brand to differentiate the firm in the legal marketplace.
• Articulate and promote the firm's employee value proposition through compelling messaging and content.
• Develop messaging that highlights the firm's culture, career opportunities, collaborative environment, growth trajectory, and market leadership.
• Ensure consistent external and internal representation of the Winston Taylor brand across all recruiting touchpoints.

Content Development & Campaign Management

• Create and manage recruiting-focused marketing content, including:
• Lateral recruiting collateral
• Recruiting microsites and web content
• Attorney testimonials and success stories
• Videos and social media campaigns
• Practice and office profiles
• Digital advertising and email campaigns
• Event marketing materials
• Build compelling narratives around firm growth, market expansion, client successes, and attorney career advancement opportunities.
• Partner with internal communications and PR teams to leverage firm achievements, thought leadership, and attorney successes in talent recruitment efforts.

Digital Marketing & Social Media

• Lead recruiting-related digital marketing initiatives across social media, web, email, and paid channels.
• Optimize recruiting content for audience engagement and conversion.
• Manage recruiting-focused campaign analytics and reporting.
• Identify innovative channels and platforms for reaching top legal talent.

Events & Relationship Marketing

• Support marketing efforts for recruiting receptions, lateral candidate events, conferences, and networking programs.
• Develop integrated promotional plans to maximize event visibility and engagement.
• Collaborate with Attorney Recruiting & Integration Teams on candidate experience initiatives and recruiting communications.

Cross-Functional Collaboration

Work closely with:

• Lateral Partner Recruiting
• Lateral Associate Recruiting
• Law Student Recruiting
• Attorney Intelligence & Research
• Attorney Integration
• Human Resources
• Business Development
• Strategic Communications
• Practice and Office Leadership
• Serve as the primary marketing resource for recruiting initiatives across the firm.
• Coordinate with external vendors, agencies, designers, and digital partners as needed.

Measurement & Reporting

• Establish KPIs and reporting frameworks to measure recruiting marketing effectiveness.
• Track campaign performance, website engagement, candidate pipeline activity, and employer brand metrics.
• Provide regular insights and recommendations to recruiting and marketing leadership.
• Drive continuous improvement through data analysis and market intelligence.
  

Experience, skills, and qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field required.
• Advanced degree or relevant professional certifications preferred.
• 5+ years of experience in marketing, communications, recruiting marketing, talent brand, employer branding, or professional services marketing preferred.
• Ability and willingness to travel as needed to support business objectives required.
• Must live within a commutable distance to a firm office with the ability to come into the office 3-4 days per week.
• Law firm, legal recruiting, professional services, or talent acquisition marketing experience strongly preferred.
• Demonstrated experience developing integrated marketing campaigns and content strategies.
• Experience managing multiple stakeholders and projects in a fast-paced environment.
• Exceptional writing, editing, storytelling, and messaging capabilities.
• Strong strategic thinking and project management skills.
• Experience with digital marketing, social media, email marketing, and content management platforms.
• Develop innovative campaigns that increase awareness and engagement among targeted lateral candidates.
• Create compelling content that effectively communicates the firm's culture, opportunities, and growth story.
• Build strong partnerships across recruiting, marketing, communications, and firm leadership.
• Deliver measurable results that support strategic hiring and firm growth objectives.
• Analytical mindset with the ability to interpret campaign metrics and market data.
• Outstanding interpersonal and relationship-building abilities.
• Ability to influence and collaborate effectively across all levels of the organization.
• Strong attention to detail and commitment to excellence.