Media Relations Coordinator - Rawls College Social Media & Multimedia

Lubbock

38817BR

Rawls College of Business

Position Description

Plan and develop communication for information about programs to maintain a favorable public and stakeholder perceptions of the organization's accomplishments or agenda.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

The Jerry S. Rawls College of Business Administration is AACSB accredited and houses the School of Accounting that holds separate AACSB accreditation. The college offers the BBA degree with majors in accounting, energy commerce, finance, information technology, management, marketing, and supply chain management. Several formats of the MBA program are offered in fulltime, weekend, and online modalities in Lubbock, the Dallas/Fort Worth area, Houston, and San Antonio. The College offers MS degrees in accounting, data science, finance, and marketing research and analytics. A Ph.D. in business administration is offered with tracks in accounting, finance, management, management information systems, and marketing. With a faculty of over 140 and a staff that exceeds 80, the college enrolls over 5,000 undergraduate and 800 graduate students.

Major/Essential Functions

• The Social Media & Multimedia Coordinator will manage the college's social media presence and multimedia content creation. This position supports the Assistant Director of PR & Media by developing strategies to enhance online engagement, creating visual and video content, and monitoring social media interactions. The Coordinator will ensure that all multimedia elements align with the college's PR and media objectives.
• Develop and implement social media strategies to increase online engagement.
• Create, curate, and manage visuals (photos, videos, and graphics) for social media platforms.
• Monitor and respond to social media interactions to foster a positive online community.
• Analyze social media metrics and provide insights for improvement.
• Produce and edit multimedia content, including videos, podcasts, and graphics.
• Provide photography and videography support for events and special projects.
• Capture high-quality visuals that enhance the college's storytelling.
• Assist in executing media buying strategies, including optimizing ad placements.
• Track, analyze, and report data from social media and advertising campaigns and make recommendations for strategy improvement, if necessary.
• Act as a community manager, engaging with followers and addressing comments.
• Support crisis communication efforts with appropriate visual and social media content.
• Collaborate with internal teams to align social media and multimedia efforts with broader initiatives.
• Guide and support social media student assistants in multimedia production.

Required Qualifications

Bachelor's degree in a related field plus three years related experience; OR a combination of related education and/or experience to equal seven years.

Preferred Qualifications

Strong understanding of various social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, and YouTube) and experience in managing them effectively to increase engagement. | Proficiency in creating, curating, and managing visual content, including photos, videos, and graphics, to enhance storytelling. | Experience with photography, videography, and the ability to use editing software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects). | Ability to analyze social media metrics and insights, track data from campaigns, and provide actionable recommendations for strategy improvement. | Excellent written and verbal communication skills to effectively convey messages, engage with online communities, and collaborate with internal teams.| Strong organizational abilities to manage multiple tasks, projects, and deadlines efficiently. | Capability to support crisis communication efforts by quickly producing and sharing appropriate visual and social media content. | Experience in engaging with followers, responding to comments, and fostering a positive online community. | Creative thinker with a strong sense of visual storytelling to develop engaging content that aligns with the college's brand and objectives.

Familiarity with media buying strategies and optimizing ad placements for social media campaigns. | Experience in producing and editing podcasts or other audio content. | Ability to provide photography and videography support for events and special projects, capturing high-quality visuals that enhance the college's storytelling. | Knowledge of advanced social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) for tracking and reporting campaign performance. | Skills in video editing, including creating branded videos, commercials, and promotional materials. | Basic knowledge of search engine optimization (SEO) to enhance the visibility of social media content. | Experience with project management tools and methodologies to coordinate multimedia production and content calendar effectively.

A bachelor's degree in communications, public relations, marketing, journalism, or a related field. | 2-3 years of relevant experience in social media management, multimedia production, or digital communications, preferably within an educational or similar setting.| Experience guiding and supporting social media student assistants or junior team members in multimedia production. | Formal training or certification in crisis communication or experience handling high-stakes social media scenarios (preferred, but not required) | Relevant certifications such as a Social Media Marketing Certificate, Digital Media Production, or Adobe Creative Suite certification.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

4000

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Day

Grant Funded?

No

Job Group

Business Professionals

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.