Director of Analytics, The New Yorker

Location:

The Director of Analytics provides strategic guidance to The New Yorker through in-depth analyses and reporting to key stakeholders across Editorial, Audience Development, Business Leadership, and more to help achieve audience and business goals for the magazine. The Director of Analytics partners closely with these teams to develop and apply insights with the goal of deepening the brand's relationship with the reader. This role is also responsible for evangelizing the use of analytics for insight-based business decisions, both strategic and tactical, while serving as the analytic subject matter expert to various levels of business stakeholders, including analysts at other Conde Nast brands. The ideal candidate is highly quantitative but also nimble and creative, with the ability to think critically and influence the decision-making process through data and testing. Curiosity, motivation, rigor, and expertise with digital analytics tools are a must; a love for the New Yorker brand is a plus.

This position reports to the Senior Director of Audience Development and Analytics for The New Yorker.

Responsibilities:

• Partner with key stakeholders to develop and execute data-driven audience and revenue growth plans across all content distribution platforms

• Collaborate with senior leadership to shape content strategy, optimize editorial planning and staffing, and drive audience engagement and retention across platforms through data-informed recommendations and best practices.

• Establish and maintain data accuracy and integrity across platforms by identifying inconsistencies and resolving discrepancies in data sources. Communicate clearly about the data, insuring that all teams understand what the numbers mean and how they were derived.

• Act as the central steward of The New Yorker's data, managing the flow of information from Conde Nast's centralized systems, tailoring it for brand-specific use, and identifying a clear and trusted source of truth.

• Own and manage dashboards and reporting tools, insuring that they reflect the most accurate and relevant metrics for internal stakeholders.

• Build and maintain SQL queries to investigate and verify data, support ad hoc analyses, and optimize reporting.

• Translate complex data issues into clear, actionable insights for editorial, audience, revenue, and executive teams; proactively surface issues and explain adjustments or redefinitions as needed.

• Streamline analytics operations by identifying and implementing process improvements and automation opportunities, including potential A.I.-powered solutions.

• Collaborate with cross-functional teams, including commercial, consumer revenue, and business development to identify growth opportunities, develop brand initiatives, and create accurate financial projections using confidential subscriber and revenue data.

• Manage and oversee junior members of the Audience Development and Analytics team, hiring, training, and developing analysts at Conde Nast in new analysis techniques and skill sets.

• Serve as the internal point of contact for analytics training and literacy across departments.

• Additional duties as required, or as assigned by manager.

Skills and Qualifications:

• 8+ years of experience in digital analytics at a media company or digital advertising agency with a thorough understanding of online business models and strategies

• 2+ years of experience managing a team of direct reports and hiring analysts

• Expert in writing SQL queries and building dashboards for stakeholders (Python a plus)

• Proficiency in synthesizing, reporting, and analyzing data in spreadsheets (Google Sheets a plus)

• Hands-on experience with reporting and analysis using a major web analytics tool such as Omniture, Google Analytics, Parsely, etc.

• Hands-on experience Q.A.'ing and validating data sets

• Hands-on experience managing digital audience acquisition programs

• Hands-on experience with subscription funnels and subscriber analytics

• Familiarity using A.I. to support data workflows and analysis is preferred

• Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills

• Ability to clearly articulate and present initiatives to editorial and technical teams alike, and adept at communicating with and managing a variety of stakeholders

• Comfortable with statistical concepts

• Willingness to work occasional late nights, early mornings, or weekends as needed

The expected base salary range for this position is from $155,000-$180,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.